SPEED Network selects BooneOakley as AOR
08/28/2006
Charlotte, NC --
The SPEED Network named BooneOakley AOR for its 2007 NASCAR campaign. Both client and agency are based in Charlotte, N.C.
Media will include TV, radio, outdoor, magazine, newspaper, event
marketing, Internet and VOD. Spending will be in the $3 million
range.
The account was awarded by the SPEED network's dir. of advertising and
marketing, Tom Livernois, based on word-of-mouth reputation. Livernois
states, "SPEED takes great pride in its racing coverage from the fan
point-of-view. BooneOakley understands that perspective, and how
to bring it alive in our advertising."
