We've had a long and wonderful relationship with the NBA. We were AOR for the Charlotte Hornets for 5 years, continued our partnership as they transitioned to the Bobcats, and were fortunate enough to help bring the Hornets back to Charlotte.
The home team is finally home.
TV | RADIO | OOH | PRINT | SOCIAL
Bojangles’ is an iconic Southern brand that serves famous chicken & biscuits. We began our partnership in 2010 and quickly uncovered a powerful truth: the moment the craving strikes, you have to have that seasoned to perfection flavor. “It’s Bo Time!” became a rallying cry, a call to action and a part of Southern culture.
In the first year, Facebook fans increased from 90,000 to 210,000. And it continues to boost awareness, loyalty and franchise expansion.
But most importantly, since we introduced “It’s Bo Time,” year-over-year same store sales have increased +3.2% in 2011, +7.9% in 2012, and +4.9% so far in 2013.
When it comes to washing cars, Autobell shines. They constantly go above and beyond with their state-of-the-art service, dedicated employees and clean car warranty.
But the best part of Autobell’s unbeatable car washing experience?
Everytime Autobell shines, they make their customers shine even brighter.
Goodwill wanted to make a TV spot. But Goodwill didn't want to spend a lot of money. So instead of making a TV spot, we drew one.
From far away, the Wells Fargo Championship looks like a stodgy event. But if you take a closer look, the championship is a fun, outdoor social event with a lot more to do than just watch golf. There’s only one Wells Fargo Championship and it’s time that people see the tournament for what it really is - the most prestigious place to have fun.
RADIO | PRINT | OOH
Much more than a museum where art hangs on walls, we rebranded the Mint Museum as a place where inspired artists share their inspiration with visitors, who in turn, share their inspiration with others via digital and social media platforms. The Romare Bearden show was the most attended exhibition in the history of the museum.
PRINT | OOH | DIGITAL | SOCIAL | GUERRILLA | IDENTITY
For over 100 years, Mizuno has been a well-respected sportswear and equipment manufacturer. But they never had a unified brand. Our mission was to create a platform that united the four divisions of Mizuno. We created an integrated campaign featuring aspirational imagery and a new mantra: “Be Yourself. Only Better.” The results? Golf sales up 12%. Baseball/softball sales up 14%. Running sales up 30%. Mizuno profits up 16%.
TV | PRINT | POP | DIGITAL | SOCIAL
Is it insurance? Or zen-surance? When they asked for an OOH campaign for California’s major markets, we produced a successful integrated campaign featuring cars experiencing zen moments. We even turned a car wash into a car spa, where cars were washed and motorists were massaged. We called it “Peace of Drive.”
OOH | PRINT | POP | GUERRILLA
Our tourism work for the Charlotte Regional Visitor's Authority always brings a smile to our face. We are particularly fond of it because we love Charlotte. And the opportunity to develop branding for our home has been very rewarding. Our "Charlotte's Got A Lot" campaign has now been running for 7 years. It's stronger than ever because it's based on a truth. There is A LOT to do in Charlotte.
TV | RADIO | PRINT | POP | DIGITAL | SOCIAL | GUERRILLA | IDENTITY
To separate themselves from a crowded category of look-alikes, Ruby Tuesday underwent sweeping changes to their décor and menu. To announce these changes to the world, BookOakley convinced Ruby Tuesday to demonstrate their commitment to change by blowing up the last of their old style restaurants live on the web. What the public didn’t know was that the only thing BooneOakley would blow away was Ruby Tuesday’s competition. As a result of the blow up Ruby Tuesday’s website had 1,016,122 visitors (up 300%), created 365 million PR impressions, raised its stock by 25% and increased sales by 3 points in just one week.
Our strategy for CarMax, the nation’s largest used car retailer? Simple really. Find entertaining ways to deliver a serious brand message: CarMax is the way car buying should be.
On the strength of some pretty darn funny TV, CarMax has seen steady increases in both store traffic and overall sales. Are you shipping me? No, it's true.
TV | RADIO | DIGITAL
Bloom is the first store designed with the grocery shopper, not the grocery seller, in mind. What does that mean? It means lower shelves. Wider aisles. Personal scanners so you can “check out” as you shop. At Bloom, bacon and eggs are sold on the same aisle. Cereal and milk are united. Foods that belong together are sold together. Wow, that makes sense. During our 6 year relationship, Bloom expanded from 5 stores in Charlotte to 7 in Greenville and over 50 in the DC area.
TV | RADIO | PRINT | OOH | POP | DIGITAL | SOCIAL | GUERRILLA | IDENTITY